# IgnitX Blog > Insights for ERP consulting firms ## Posts - [How Perplexity Picks Its Sources, and How Your ERP Consulting Firm Becomes One](https://staging.ignitx.com/blog/how-perplexity-picks-its-sources-and-how-your-erp-consulting-firm-becomes-one/): Of all the answer engines your ERP buyers now consult, Perplexity is the one that shows its work. Every answer arrives footnoted. - [llms.txt and AI Crawlers: What ERP Consulting Firms Should Allow](https://staging.ignitx.com/blog/llms-txt-and-ai-crawlers-what-erp-consulting-firms-should-allow/): For thirty years, one small text file has decided who gets to read your website. - [Entity SEO for ERP Consultancies: Being Machine-Readable](https://staging.ignitx.com/blog/entity-seo-for-erp-consultancies-being-machine-readable/): Search engines and AI assistants do not really rank pages about your firm. - [AI Visibility Audit: How to Measure Where Your Firm Stands](https://staging.ignitx.com/blog/ai-visibility-audit-how-to-measure-where-your-firm-stands/): Here is a genuinely uncomfortable exercise for any ERP consulting firm leader. - [Schema Markup for Consulting Firms: A Practical Guide](https://staging.ignitx.com/blog/schema-markup-for-consulting-firms/): Your website speaks two languages. One is the English your buyers read. - [GEO vs SEO: What Actually Changes for Service Firms](https://staging.ignitx.com/blog/geo-vs-seo-what-actually-changes-for-service-firms/): Every few years, marketing invents an acronym and a small industry of panic to go with it. - [How to Get Your Consulting Firm Cited by ChatGPT?](https://staging.ignitx.com/blog/how-to-get-your-consulting-firm-cited-by-chatgpt/): Ask ChatGPT to recommend firms in your niche and one of two things happens: it names you, or it teaches you something unpleasant about your marketing. - [How AI Assistants Decide Which ERP Firms to Recommend?](https://staging.ignitx.com/blog/how-ai-assistants-decide-which-erp-firms-to-recommend/): Right now, somewhere, a CFO is typing a question into ChatGPT: “Recommend a NetSuite implementation partner for a mid-market manufacturer in Texas.” Three seconds later, a tidy list of firms appears, each with a one-line description and a reason to consider them. - [NetSuite Channel Manager Relationships: How Referrals Really Get Decided](https://staging.ignitx.com/blog/netsuite-channel-manager-relationships-how-referrals-really-get-decided/): Somewhere this week, a NetSuite channel manager looked at a fresh opportunity, scrolled a mental list of partners, and picked one. - [Email Nurture for ERP Sales Cycles: Staying Present for Ten Months](https://staging.ignitx.com/blog/email-nurture-for-erp-sales-cycles/): Here is a pattern every ERP consultancy recognizes. A promising lead comes in during February. Good conversation, real pain, clear fit. - [How to Write ERP Case Studies That Win Implementation Deals?](https://staging.ignitx.com/blog/how-to-write-erp-case-studies/): Every ERP buyer has heard a horror story. The go-live that broke shipping for three weeks. The budget that doubled. - [Google Ads for ERP Companies: When Paid Search Works, When It Burns Money](https://staging.ignitx.com/blog/google-ads-for-erp-companies/): Almost every ERP consultancy we talk to has a Google Ads scar. - [LinkedIn Marketing for ERP Consultants](https://staging.ignitx.com/blog/linkedin-marketing-for-erp-consultants/): Your future clients are not searching for an ERP partner today. Most of them will not search for one this year. - [ERP Buyer Journey: How Companies Actually Choose an Implementation Partner](https://staging.ignitx.com/blog/erp-buyer-journey/): The deal you signed in January did not start in January. - [The State of ERP Partner Marketing 2026](https://staging.ignitx.com/blog/the-state-of-erp-partner-marketing-2026/): Nobody benchmarks ERP partner marketing. - [Why ERP Implementations Fail: The View From Inside the Channel](https://staging.ignitx.com/blog/why-erp-implementations-fail-the-view-from-inside-the-channel/): ERP failure is the industry’s most cited statistic and least understood phenomenon. - [Solution Provider vs Alliance Partner: Two Business Models of the NetSuite Channel](https://staging.ignitx.com/blog/solution-provider-vs-alliance-partner/): Every firm in the NetSuite channel eventually has the model conversation: are we a Solution Provider, an Alliance Partner, or some blend, and what does that choice actually commit us to? - [How the NetSuite Partner Ecosystem Works?](https://staging.ignitx.com/blog/how-the-netsuite-partner-ecosystem-works/): The NetSuite ecosystem is one of the most developed partner channels in enterprise software, and one of the least explained. - [Website Mistakes ERP Partners Make: Findings From the Audit Files](https://staging.ignitx.com/blog/website-mistakes-erp-partners-make/): We audit ERP partner websites constantly. NetSuite, Acumatica, Microsoft Dynamics, Sage, SAP: firms of every size, across every major ecosystem. - [Pricing Pages for Consulting Firms](https://staging.ignitx.com/blog/pricing-pages-for-consulting-firms/): Ask an ERP consulting firm why there is no pricing page and the answer is always the same: every engagement is different. True. And beside the point. - [Service Page Copywriting for ERP Consultancies](https://staging.ignitx.com/blog/service-page-copywriting-for-erp-consultancies/): Open ten ERP consultancy service pages and read them side by side. - [Trust Signals for Consulting Firm Websites](https://staging.ignitx.com/blog/trust-signals-for-consulting-firm-websites/): Before an ERP buyer emails your firm, they spend an hour deciding whether to. - [ERP Consulting Website Best Practices](https://staging.ignitx.com/blog/erp-consulting-website-best-practices/): We audit ERP partner websites for a living, and the finding that matters most is this: the site is almost never treated as what it actually is. - [Marketing for Odoo Partners: What You Need to Know](https://staging.ignitx.com/blog/marketing-for-odoo-partners-what-you-need-to-know/): Odoo partner marketing fails when it copies the playbooks of the big-ERP channels. - [Marketing for SAP Partners: A Comprehensive Guide](https://staging.ignitx.com/blog/marketing-for-sap-partners-a-comprehensive-guide/): SAP partner marketing lives in the shadow of giants. - [Marketing for Acumatica Partners: A Complete Guide](https://staging.ignitx.com/blog/marketing-for-acumatica-partners-a-complete-guide/): Acumatica’s channel has a property no other major ERP ecosystem shares: the vendor sells entirely through partners. - [Marketing for Microsoft Dynamics Partners: A Complete Guide](https://staging.ignitx.com/blog/marketing-for-microsoft-dynamics-partners/): The Microsoft channel has a problem no other ERP ecosystem has: abundance. - [Which ERP Ecosystem Is Best for Partners?](https://staging.ignitx.com/blog/which-erp-ecosystem-is-best-for-partners/): Every comparison of ERP platforms is written for buyers. - [SuiteCommerce SEO: The Complete Optimization Guide](https://staging.ignitx.com/blog/suitecommerce-seo/): SuiteCommerce occupies a strange corner of ecommerce SEO. - [How Much Does SEO Cost for an ERP Consulting Firm in 2026?](https://staging.ignitx.com/blog/how-much-does-seo-cost-for-an-erp-consulting-firm-in-2026/): We run an agency serving ERP consulting firms, so we have seen this question from both sides of the table. - [GEO for ERP Consulting Firms: How to Get Recommended When Buyers Ask ChatGPT for a Partner?](https://staging.ignitx.com/blog/geo-for-erp-consulting-firms/): These prompts are being typed into ChatGPT and Perplexity right now, by real buyers, and the answers name real firms. - [BOFU Content for ERP Consulting Firms](https://staging.ignitx.com/blog/bofu-content-for-erp-consulting-firms/): Almost everything written about bottom-of-funnel content assumes you sell software. Comparison pages, pricing pages, free-trial CTAs. - [SEO Agency vs In-House for ERP Consulting Firms](https://staging.ignitx.com/blog/seo-agency-vs-in-house-for-erp-consulting-firms/): Every article on this topic ends the same way. - [SEO Strategy for ERP Consulting Firms: A Framework for Pipeline, Not Traffic](https://staging.ignitx.com/blog/seo-strategy-for-erp-consulting-firms/): Most SEO advice was written for companies selling software. - [Content Marketing for ERP Companies: What Actually Moves a 10-Month Buying Cycle?](https://staging.ignitx.com/blog/content-marketing-for-erp-companies/): Most content advice fails ERP companies because it was written for products people buy in a week. - [How to Market ERP Implementation Services (Without Relying on Referrals)](https://staging.ignitx.com/blog/how-to-market-erp-implementation-services/): Search this topic and you will find lists of the top ERP consulting firms and almost nothing on how to actually market one. That gap says something. - [ERP Lead Generation in 2026: How Consultancies and VARs Build Their Own Pipeline](https://staging.ignitx.com/blog/erp-lead-generation/): ERP lead generation used to be simple for partners and VARs. The vendor sent referrals. Events filled the gaps. Word of mouth did the rest. - [SEO for NetSuite Partners: How Solution Providers and Alliance Partners Win Organic Pipeline](https://staging.ignitx.com/blog/seo-for-netsuite-partners/): Most NetSuite partners treat SEO as a checkbox. A blog with four posts from 2022. Service pages copied from a competitor. - [NetSuite Partner Marketing: The Growth Playbook for NetSuite Partners](https://staging.ignitx.com/blog/netsuite-partner-marketing/): Search for “NetSuite partner marketing” and you get two things. Oracle’s product pages about Partner Relationship Management software. [comment]: # (Generated by Hostinger Tools Plugin)