DualEntry partner marketing: own the questions before and after the demo.
DualEntry already answers “DualEntry or NetSuite?” on its own site. The questions on either side of that one are open: whether a company has outgrown QuickBooks, and who will move it. We build the pages that make your firm the answer to both.
DualEntry or NetSuite?DualEntry’s page answers
A loud vendor, and a quiet partner channel.
DualEntry markets itself hard and its partner program is new. Three things follow for a firm that works with it.
The vendor answers the comparison
DualEntry runs its own comparison pages against NetSuite, QuickBooks, Sage Intacct, Xero and others. A partner will not outrank the vendor there, and does not need to.
The buyer starts in QuickBooks
DualEntry’s track for accounting firms is built around clients moving off QuickBooks. Its co-marketing is aimed at controllers and CFOs at companies with 3 to 200 million dollars in recurring revenue.
There is no partner list to be found on
DualEntry’s partner page names five tracks and no partner firms. A buyer cannot look you up there, so your own site has to do the verifying.
Leave the comparison to DualEntry. Write what only a firm can.
A buyer brings two kinds of questions. The ones about the software go to the vendor. The ones about their own company go to a firm they trust.
- DualEntry against NetSuite, QuickBooks or Sage Intacct
- What the product does, feature by feature
- What DualEntry costs
- The signs a company has outgrown QuickBooks, written for one industry
- What moving off QuickBooks involves beyond the data: entities, chart of accounts and the close
- What your firm does in the first 90 days after go-live
- Who is on the project, and what they have done before
- A case study as soon as a client has closed its first month
Written with your accountants and consultants, so a controller hears from a peer.
See how we write itWhere DualEntry’s partner program stands.
Five partner tracks
Implementation partners, tech and integrations, accounting firms, marketing, and private equity and venture capital firms.
Certified status for implementers
With co-sell support and margin on licensing and services, according to the partner page.
No partner firms named yet
There is no public list to point at, so your own pages and proof have to do the verifying.
- 01
SEO
Pages for companies outgrowing QuickBooks in the industries you serve, then a page for your DualEntry practice.
- 02
AI search visibility
When a buyer asks an assistant who can move them to DualEntry, a clear practice page gives it a firm to name.
- 03
Content
Pieces on outgrowing QuickBooks and on life after go-live, written with your team in a controller’s language.
- 04
Website
A practice page a CFO can verify in minutes: who does the work, what you have moved and what happens after go-live.
Series A raised by DualEntry, as shown on its own site.
dualentry.comThe product is funded and the partner channel is just opening. Early pages get the longest head start.
You will not fill a pipeline from DualEntry searches this quarter, and we will say so on the first call. The case for starting now is position, while the program is new and the list of firms is short.
ERP firms on working with Zees.
“We contracted Zees to help us build our website for Stockton10. His deep knowledge in NetSuite helped us find the right keywords and also was able to guide us in the proper page design.”
“I worked with Zees in several strategic marketing projects directed specifically to increase our market awareness the US and globally he helped us with SEO optimization and created new content.”
“Zees has been instrumental in improving SEO and creating industry-specific content. His expertise in the field has resulted in noticeable improvements in website rankings.”
DualEntry partners, answered.
Something else on your mind? Email zees@ignitx.com and you’ll hear back from Zees directly.
What is DualEntry?
DualEntry describes itself as “the AI ERP to end month-end”. Its site shows a 90 million dollar Series A and comparison pages against QuickBooks, NetSuite, Sage Intacct and others.
Does DualEntry have a partner program?
Yes. Its partner page lists five tracks: implementation partners, tech and integrations, accounting firms, marketing, and private equity and venture capital firms. Implementation partners get certified status, co-sell support and margin on licensing and services.
If DualEntry promises a fast go-live, what is left for a partner to market?
Everything around the software: the entity structure and chart of accounts, a redesigned close, the connections to other systems and a trained team. Those are the questions a buyer brings to a firm, not to a vendor.
Is there enough search demand yet?
Not much for DualEntry by name, and we would rather say so. DualEntry itself aims at companies moving off QuickBooks, so that is where a partner’s pages should start.
Is this page from DualEntry?
No. IgnitX is an independent agency, and this page is for the firms around the platform. What we say about DualEntry and its program comes from its own public pages, which are linked.