Partners treat the website as a brochure. Buyers treat it as a background check. We design and build sites where a careful buyer can verify everything, and every page answers a question someone actually has.
By the time an ERP committee contacts a firm, most of the decision has already formed through its own research. The website is where that research survives verification or quietly dies.
A shortlisted firm gets checked: who works there, what they have delivered, what clients say, whether the practice is alive. The check eliminates firms silently. Nobody emails to say your broken case study link cost you the deal.
Capture the searches that create pipeline you own: trigger events, cost questions, rescue queries and vertical searches.
Discovery gets all the SEO attention. Verification decides more deals. We build for both, in that order.
of B2B technology buyers shortlisted three or fewer options. There is no spare seat for a firm that fails the check.
consulted customer reviews before they bought. What other people say about you is part of the website’s job.
trust what they read online less than they did a year ago. Proof has to be something a buyer can check.
Strip away the template thinking and the list is short. Seven kinds of page do the work.
Says who you serve and what you fix in the first screen, in buyer language, not “digital transformation”.
One per real search intent: implementation, optimization, integrations, support, rescue. Each carries its own proof.
One for every vertical you can evidence with delivered work.
Treated as a first-class asset: filterable, quantified and linked from the pages they prove.
Named consultants with real credentials. ERP buyers hire people, not logos.
The highest-intent page on a partner site, and the one most firms refuse to build.
Cost guides, comparisons and trigger content for the silent research phase.
Buyers skip all three.
Most partner sites offer one door: Contact us. A buyer ten months from a decision does not want a sales conversation. They want the next safe step. Pick a rung.
This buyer is building a business case and will not fill in a contact form. Give them something worth reading and keep the door open.
A first step with a name, a scope and an end date feels safe. “Contact us” does not.
Now the form matters. It asks for three fields, not ten, and says when a real person will answer.
The default partner site describes its process. That is a delivery plan, and the buyer is not buying a delivery plan. They are buying relief from three fears.
So the page shows the range, what moves it and how overruns get caught early.
So the page shows how users are brought in before go-live, with an adoption number.
So the page names who stays, for how long and what support looks like.
Discovery. Configuration. UAT. Go-live.
Keep the methodology for the SOW.Mid-market distributors come to us when close takes two weeks. We rebuild the close inside the system they already own. Ninety days later it takes three days.
Every service page and every vertical page follows the same skeleton. How we write service pages
And in audits it usually is. These five defects turn up again and again, on sites that look fine from the homepage.
4.8on G2/services/implementationPlaceholder meta descriptionMeta/case-studies/distributorLink returns 404Broken/old-brand/aboutOrphaned page from a rebrandOrphanteam-photo.jpgUploaded at print resolution4.8 MB/blog/erp-costAuthor byline reads “admin”Bylineof websites pass Google’s Core Web Vitals on a phone. Slow templates are normal, which is why a fast one stands out.
HTTP Archive, Web Almanac 2025A crawl, a Search Console check, a speed check on each template and schema that describes the firm. Most of the channel will not spend the day, which is the opportunity.
The site’s newest visitor is not human. A brochure site is invisible twice.
How AI tools read your siteFirms ask for the checklist. The honest version is a sequence, because everything cannot be first.
Broken links, placeholder metas, dead pages and stale dates.
The top three service pages rewritten to the fear-and-outcome standard, and two quantified case studies published.
The cost guide and the first trigger-term page. These pay back fastest.
The first micro-vertical page, the conversion ladder across the site and the quarterly maintenance day in the calendar.
The sites that win are rarely the prettiest. They are the ones where a frightened, careful buyer can verify everything.
When the old site cannot carry the work, we rebuild it to the same standard from the first wireframe.
Get your free visibility audit“Zees is precisely the kind of marketing guy NetSuite firms need. When we revamped the website, he didn’t just “make it look better” he helped sharpen our positioning, and implemented SEO best practices.”
“We contracted Zees to help us build our website for Stockton10. His deep knowledge in NetSuite helped us find the right keywords and also was able to guide us in the proper page design.”
“Zees knows our industry very well and was able to recommend many things that we wouldn't have even thought about. His experience really showed in his recommendations.”
Something else on your mind? Email zees@ignitx.com and you’ll hear back from Zees directly.
The buyer. ERP is a fear purchase made by a committee over most of a year, so the site works less like a brochure and more like a background check. It has to show who works at the firm, what they have delivered and what clients say, in a form a skeptic can verify.
Often not. Most of what costs a firm deals can be fixed in about ninety days on the site it already has: broken proof, vague service pages, a missing cost guide, one door for every visitor. We rebuild when the structure or the templates cannot carry that work.
The embarrassments first: broken links, placeholder descriptions, dead pages and stale dates. Then the top three service pages and two case studies with numbers. Then the cost guide and the first vertical page.
A range with the things that move it, yes. It is the highest-intent page on a partner site and most firms refuse to build it, which is why the ones who do get found and trusted. See pricing pages for consulting firms.
Three, not ten. And the page should say when a real person will reply, and then keep to it. Both are trust signals as much as conversion details.
Yes. The same things serve both: direct answers at the top of sections, specific and current claims, and the firm described the same way everywhere. See SEO for ERP Firms and AI Search Visibility.
Any ERP ecosystem. NetSuite partners have a page built around their channel: NetSuite Partner Websites.
Tell us your platform and your website. We’ll check it the way a buyer does and send back what fails, what to fix first and how the site shows up in Google and AI search today.
