Marketing for ERP partners, in your platform’s language.
Every ERP channel has its own partner tiers, its own directory and its own buyer questions. Pick your platform to see how we market firms in it.
Oracle NetSuite
What the channel calls you- Solution Provider
- Alliance Partner
- BPO Partner
Solution Providers sell the licence and Alliance Partners do not, so the website, the referral story and the proof all differ. This is the channel we know best.
NetSuite partner marketingMicrosoft Dynamics 365
What the channel calls you- Solutions Partner for Business Applications
- Business Central partner
Buyers search by product, so the site needs its own pages for Business Central, Finance and the industries you serve, each with proof.
Marketing for Dynamics partnersSAP
What the channel calls you- Reseller
- System integrator
- ISV
A very large channel. A Business One reseller and an S/4HANA integrator need different pages, so we start by narrowing who you serve.
Marketing for SAP partnersAcumatica
What the channel calls you- VAR
- ISV
- Services partner
Acumatica sells through its partners, so buyers compare VARs directly. Vertical proof and honest cost pages decide the shortlist.
Marketing for Acumatica partnersSage Intacct
What the channel calls you- Business partner
- Service delivery partner
- Alliance partner
The buyer is finance-led, and accounting firms sit in the channel. Content has to speak to controllers and CFOs first.
Marketing for Sage Intacct partnersOdoo
What the channel calls you- Ready
- Silver
- Gold
Thousands of partners are listed worldwide. A narrow niche and local proof are how one firm gets found among them.
Marketing for Odoo partnersEpicor
What the channel calls you- Value-added reseller
- Distributor
The buyers are manufacturers and distributors. Deep pages for each vertical do more than broad ERP content.
Marketing for Epicor partnersCampfire
What the channel calls you- Implementation partner
- Accounting firm
A young channel. The firms that publish first about moving off older accounting systems will own those searches.
Marketing for Campfire partnersRillet
What the channel calls you- Rillet Certified Partner
The first certified partners are accounting and finance firms, so the story is advisory depth, told to CFOs.
Marketing for Rillet partnersDualEntry
What the channel calls you- Implementation partner
- Accounting firm
- Tech partner
A program with several partner tracks. Migration content from the older ERPs is where the early demand is.
Marketing for DualEntry partnersDoss
What the channel calls you- Implementation partner
Operations-led buyers who want to be live fast. Clear use cases and timelines matter more than long feature lists.
Marketing for Doss partnersPartner terms come from each vendor’s own partner pages: Microsoft, SAP, Acumatica, Sage, Odoo, via ERP Research, Rillet, DualEntry.
The work stays the same. The vocabulary changes.
ERP partners sell much the same things on every platform: implementation, migration, integration and support. So the marketing engine is shared, and each platform page changes the four things that are specific to the channel.
- 01
The partner program
Tier names, what you may claim, and which directory listing buyers check.
- 02
The buyer’s words
A Business Central buyer and an Odoo buyer type different questions. Pages follow the questions.
- 03
The comparisons
Which systems your buyers are leaving, and which ones they weigh you against.
- 04
The proof
Verticals, modules and add-ons you have delivered on that platform, named plainly.
Seven established ERPs, seven partner channels.
What each vendor calls its partners, one figure for the size of the channel, and the page we wrote for firms in it.
| Platform | What partners are called | The channel in one figure | Page |
|---|---|---|---|
 | Solution Provider, Alliance Partner, BPO Partner | 44,000+ customersOracle NetSuite, Oct 2026 | Open page |
 Dynamics 365 | Solutions Partner for Business Applications | Designation needs 70 of 100 partner score pointsMicrosoft Learn | Open page |
 | Resellers, system integrators, ISVs | 25,000+ partners in about 140 countriesSAP Learning | Open page |
 | VAR, ISV, Services, OEM, Alliance | More than 10,000 customers, sold through partnersERP Today, Jan 2026 | Open page |
 Intacct | Business, service delivery, tech and alliance partners | Four partner tracksSage, Nov 2025 | Open page |
 | Ready, Silver, Gold | About 2,200 partners listedERP Research | Open page |
 | Value-added resellers and distributors | No public partner count | Open page |
AI-native ERPs have partner programs now. They are still small.
Campfire, Rillet, DualEntry and Doss are young, well funded and starting to certify partners. Rillet named 11 firms in its first cohort, and DualEntry lists five partner tracks. The firms that show up early in search and AI answers get the head start.
Marketing for AI-native ERP partners
ERP firms on working with Zees.
“I worked with Zees in several strategic marketing projects directed specifically to increase our market awareness the US and globally he helped us with SEO optimization and created new content.”
“Worked with Zees in improving SEO and providing industry related ERP content. You can tell that Zees is passionate about what he does and it shows in his work.”
“Zees is a great resource to have on any team to help with SEO. He is passionate and works hard to learn about a business and the content he needs to write about.”
Channel guides, one platform at a time.
ERP platforms, answered.
Something else on your mind? Email zees@ignitx.com and you’ll hear back from Zees directly.
Which ERP platforms do you work with?
Oracle NetSuite, Microsoft Dynamics 365, SAP, Acumatica, Sage Intacct, Odoo and Epicor, plus the AI-native ERPs Campfire, Rillet, DualEntry and Doss. NetSuite is the channel we have worked in longest.
Is the marketing really different from one platform to the next?
The method is the same: decision-stage pages, proof with numbers, content from your own projects and a site a buyer can verify. What changes is the partner program, the words buyers search with, the systems they compare you against and the proof you can show.
Our firm works on two platforms. Which page is for us?
Start with the platform that brings most of your revenue. A multi-platform firm usually needs a clear page for each practice, so a buyer of one never has to wonder whether you are serious about it.
What if our platform is not on the list?
Tell us which one. The approach carries over to any ERP channel with implementation partners, and we will say plainly if we do not know yours well enough yet.
Do you work with the software vendors too?
Our work is with the firms that implement, resell and support ERP: consulting firms, VARs and partners. That is who these pages are written for.